flip.com.
photographer: jason nocito. stylist: soraya dayani. casting: douglas perrett. art director: ryan waller. creative agency: mother ny.

Flip.com We collaborated with photographer Jason Nocito, art director Ryan Waller, and Mother NY to create a new media division of CondeNet for a young, hip, creative, and style-conscious demographic. The aesthetic was a collage of original content produced by Double NY and styled by Soraya Danai, the fashion visionary behind H&M’s innovative campaign. We cast models and also cool New York residents for the site’s advertising campaigns, featured in all Conde Nast publications, as well as one hundred custom tin boxes, packed to the brim with creative content, including flipbooks, pins, and other funky memorabilia.