stussy girls.

fall 2007.
photographer: kenneth cappello. stylist: masha orlov. creative director: paul mittleman. brand director: emmy coats.

Stussy Girls

Double served not only as producers but also as prop stylists for the Spring/Summer 2007 Stussy Girls campaign, shot by Kenneth Cappello. The initial concept was to highlight the fun-loving, energetic, and insouciant character of the Stussy girl, and so Double brought in a bubble machine from Toys’R’Us and life-sized stuffed animals from F.A.O. Schwartz to spark everyone’s inner five year old. Cupcakes—the life fuel for the fashionindustry—were moved from the catering table into the frame (before being eaten, of course), and the animal-patterned backdrops were sheets, steamed and suspended on the walls of the studio, like a true slumber party. Everyone pitched in to hype up the atmosphere, including the rented help—Eugene the parrot—who made it into Stussy’s nation-wide ad campaign when he perched atop the model’s head.